Privacy Policy
This policy explains what information The Practice ("we," "us") collects through thebusinesscheckup.com, how we use it, and the choices you have. By using this site or submitting the application, you agree to this policy.
Information we collect
- Information you give us. When you apply or request video stories, we collect what you submit — your name, business name, business address, mobile number, email, the nature of your business, number of owners, revenue range, and anything you write in the form.
- Information collected automatically. Like most websites, we collect basic technical and usage data through cookies and similar technologies — IP address, device and browser type, pages viewed, and referring source. If you reach us from an ad, we may capture advertising click identifiers (such as Google's GCLID) and campaign tags (UTMs).
How we use it
- To contact you about your inquiry, confirm fit, and schedule your Checkup.
- To provide and improve the service and the site.
- To measure and improve our marketing, including advertising performance.
- To meet legal, accounting, and security obligations.
How we share it
We do not sell your personal information. We share it only with service providers that help us operate — for example, our website host, payment processor, scheduling, email, and analytics/advertising providers — and only as needed to provide the service, or when required by law. Anything we learn about your business during a Checkup is handled under a separate signed confidentiality agreement.
Cookies & analytics
We use analytics and advertising tools (such as Google Analytics and Google Ads) that set cookies to understand how the site is used and to measure ad performance. You can control cookies through your browser settings and opt out of personalized advertising through your ad-platform settings.
Your choices
- You can ask us to access, correct, or delete the personal information you've given us.
- You can opt out of future marketing messages at any time.
- To make a request, email thepracticefirm@icloud.com.
Data retention & security
We keep your information only as long as needed for the purposes above or as required by law, and we take reasonable measures to protect it. No method of transmission or storage is completely secure.
Contact
Questions about this policy? Email thepracticefirm@icloud.com.