Free profit calculator for trade & service businesses

Is your business keeping what it should? Profit Gap Calculator

Compare your rough owner benefit against a directional benchmark for your industry and type of work. Answer from memory — no spreadsheets, no accountant needed.

No spreadsheets required Built for trades and service businesses Result sent to your email

How it works

1. Use your gutNearest revenue, crew count, owner hours — enough.
2. See a dollar rangeThe result estimates the annual size of the problem.
3. Find blind spotsIf you don't know a key number, that's part of the problem.
4. Verify itApply for a Business Checkup when the estimate is worth a deeper look.

Estimate first. Verify next.

Common questions

Frequently asked questions

What is a good profit margin for a contractor?

It depends on the type of work. Residential service typically benchmarks 12–25% owner benefit, while commercial project work runs 3–10%. This calculator weights the benchmark to your specific industry and work mix.

How do I calculate my real profit as a business owner?

Add your salary, draws, distributions, bonus, vehicle, retirement, health insurance, and owner perks. Then add the profit left after paying yourself. That total is your rough owner benefit — the number this calculator benchmarks against.

Why is my business busy but not profitable?

Common causes include work-type mix (project work hiding behind service margins), material recovery gaps, labor not being billed at full rate, overhead creep, and owner compensation not being tracked as a real cost. This calculator helps size the gap; a Business Checkup finds the cause.

What should an HVAC company owner make?

For a well-run HVAC business, total owner benefit (salary + profit + perks) typically runs 10–25% of revenue depending on work mix. Residential service is higher margin; commercial install is lower. This calculator benchmarks against your specific mix.

Is this calculator accurate?

It provides a directional estimate — enough to know whether a deeper look is worth your time. The numbers depend on the accuracy of what you enter. The Business Checkup is where we verify the real numbers inside your business.

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This is not meant to replace a real analysis.

The calculator is a starting point. The Business Checkup is where a senior analyst verifies the numbers and finds the operational cause behind the problem.

Apply for a Checkup