Editorial standards

Practical business guidance should sound like it came from the field.

The Business Checkup site is written for owners who need plain-English help with profit, cash, tax questions, valuation, systems, and exit readiness. The goal is useful judgment, not generic business filler.

What we will not fake

We do not publish invented testimonials, pretend case studies, fake certifications, or guaranteed outcomes. If a page gives an estimate, it is labeled as directional and should be verified inside the actual business.

How we handle math

Calculators are built to size questions, not settle them. Valuation, tax, legal, accounting, and asset-protection questions require the right professionals and the right documents.

How pages should be reviewed before publishing

Before a page goes live, The Practice should review the claims, examples, disclaimers, contact details, service fit, and any numbers used in formulas or proof points.

Content rule

No vague advice when a better question exists.

A good page should help the owner see the next question more clearly: Where is cash trapped? Which work type is weak? How dependent is the company on the owner? What would a buyer challenge?

If the answer is not specific enough to guide a real conversation, it should be rewritten.